A grass roots campaign, for the Greek people, by the Greek people.
A group of volunteers, with a passion and a love for Greece, created the most successful tourism campaign of 2013 “UpGreek Tourism”, promoting Greek tourism abroad by organising campaigns through the use of mainly social media, such as Facebook and Twitter.
As reported in Fourtunegreece, three successful campaigns were organised; one in Times Square, one on 7th Avenue, Washington DC and another in Picadilly, London. Over 600 people helped with the financing.
George Klebokiotis, one of the co-founders of UpGreek Tourism has been living in Dubai since 2005 but is quick to point out that his heart belongs to Greece. In 2009 on his personal Facebook page he launched an event under the title of “Go to Greece this Summer” which received over 170,000 “Likes”. He realised how many quick and easy ways there are to motivate people and his goal became to find funding for the promotion of Greek tourism.
The public have wholeheartedly backed this initiative and the group’s website www.upgreektourism.gr emerged as Web Project of the year at the Tech Excellence Awards and was also awarded the Greek Technology Award by PC magazine which annually awards the best products, services and companies.
Savvas Savvaidis of SAVVAIDIS & Associates Real Estate Agents, believes in this campaign that has been solely created by people with nothing more than a love for their country.
Anybody who would like to volunteer or learn more about this group, can visit the website http://www.upgreektourism.gr to see all previous campaigns and assist the crowdfunding effort!
Source: Rodiaki & http://www.upgreektourism.gr